How to Make Your Facebook Account Sponsorship Ready

Every Fall I remind my Facebook friends how to ensure Facebook is an asset and not a liability when it comes to their sponsorship efforts. Today I’m sharing with you how to ensure you are sponsorship ready on Facebook.

Before I hop into the tips, I want to remind you that I’m going Live on Facebook today at 2:30 PM EST to discuss – How to Find The RIGHT Person to Pitch At Fortune 500 Corporations. To join the Live you’ll need to be in the #UPLEVEL Facebook Group here:

When you’re thinking of dipping your toes into sponsorship waters it’s important to make sure your entire online image is as flawless as possible. To make sure you get the most out of your sponsorship experience, here are a few things you can do NOW on Facebook to impress potential sponsors when you start reaching out…

  • Check your Friends list – remove all friends who are no longer on Facebook, accounts that have been hacked (if you see anything Ray Ban – they were hacked), and accounts that feature adult content such as porn or nudity (unless that’s your industry).
  • Vet new friends – check their profile, business page, and groups before you connect. Sponsors will judge you by the company you keep so remember that as you accept friend requests.
  • Clean up your photos – remove embarrassing or inappropriate photos. Then un-tag yourself if a photo is not of you or paints you in a negative light.
  • Update your Facebook header image – if you’re an entrepreneur be sure to have an image that shows what you do and how you can be contacted via your website or other social media accounts right in the header image. If you need help developing a good image visit and use one of their templates (it’s free).
  • Add an intro to your personal profile – your intro should explain what your business does, how to contact you, and your Facebook Group or Page. You may need to shorten the links so use a service like to get a shorter link.
  • Lock your wall down – I cannot repeat this enough! Make sure your privacy settings are set up so that you have to review and approve any posts to your wall. This will prevent embarrassing or inappropriate things being posted to your wall.
  • Don’t be afraid to remove tags– some people love to tag others in their promotional materials to get more visibility without paying for ads. If a post is not aligned with your business, remove the tag and request they not tag you again without asking you first. If your requests go ignored, you may need to unfriend them.
  • Update your privacy settings – if your Facebook profile is only for family and friends, it’s okay to redirect anyone who is not a friend or family member to your Facebook business page.
  • Setup a Facebook Business Page and account – be sure to pick a name that is close to or your exact business name. Then link your business page to your personal profile so potential sponsors can easily find your page.
  • Watch what you post, comment on, and share – everything you do online can be found… EVERYTHING. There are whole departments set up at Fortune 500 corporations to research potential sponsees.  Always think before you engage on Facebook.
  • Be human – sure you may be using Facebook for networking, but show your human side. Post pics of you having fun, tell funny stories, and show your connections Facebook is more than just a client or sponsor hunting ground.

There are many ways to ensure you shine on Facebook. The key is to strike the right balance of fun and professionalism so your sponsors are happy to engage with you and your community.

Want a fun place to hangout and obtain sponsorship on Facebook? Then you need to join the #UPLEVEL Facebook Group where sponsorship seekers are obtaining sponsorship every single day! Click here to join.


Speaker & Sponsorship Strategist at Bold Business Institute, LLC
Quiana Murray is founder of the Bold Business Institute, LLC where she is a Speaker and Sponsorship Strategist. For years she's been teaching industry influencers like you how to get sponsorship for your events.

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